Meet The Founders

Winnie's Wardrobe was born from a simple but powerful idea: every tween and teen deserves to feel beautiful, confident, and herself — not like a little girl, and not like her mom.

Anna — The Fashionista

Anna has had an eye for style since she could walk. Growing up, she was always the one putting together outfits, flipping through fashion magazines, and then eventually to designing her own clothes and commissioning dresses for others. about clothes that felt just right. When she and her sister looked around at their younger cousins — girls caught between the kids' section and the grown-up world — Anna knew exactly what was missing. She set out to design a collection that was fresh, feminine, and made for that in-between magic age: dresses that feel special, age-appropriate, and still very cute.

Elizabeth — The Business Parter

Elizabeth to Anna is like Roy Disney to Walt Disney: the business brain behind this artsy dream. With a passion for entrepreneurship since her days of running a small egg business as an eight-year-old to running a summer camp as a sixteen-year-old to now... creating a brand with her younger sister to help young women feel like a Disney Princesses or Greek Goddess as the age in her life when everything seems to change.  Elizabeth took Anna's vision and built something lasting around it. From sourcing to strategy, Elizabeth makes sure that every girl who discovers Winnie's Wardrobe gets not just a beautiful dress, but a seamless, joyful experience from browse to delivery.

Why We Started

It started with their cousins. Like so many tweens and teens, these girls wanted to look cute and feel grown-up — but everything out there was either too young or too old, too short or too tall. Like Goldilocks, they needed dresses that were just right! Anna and Elizabeth decided to change that. Winnie's Wardrobe is their solution to every girl navigating that beautiful, in-between chapter of life. Welcome to the wardrobe made just for you.